Promotional programs are typically built around a small number of core concepts. While specific requirements vary by jurisdiction and promotion type, common elements often include:
 

• Consideration
  Whether participants are required to give something of value to enter, and how promotions are structured to avoid unlawful consideration.
   

• Chance vs. Skill
  The distinction between sweepstakes, contests, and skill-based promotions, and how outcomes are determined.
   

• No Purchase Necessary
  How alternative methods of entry are commonly provided to ensure participation is not tied to a purchase.
   

• Odds Disclosures
  General practices for explaining how winners are selected and how odds are communicated to participants.
   

• Eligibility
  Typical eligibility limitations such as age, residency, or employee exclusions.
   

• Prizes
  How prizes are defined, described, and awarded within promotional programs.
   

• Recordkeeping
  Common approaches to maintaining documentation related to entries, winners, and promotional outcomes.
   

This site provides general educational explanations of these concepts. It does not provide legal advice or jurisdiction-specific guidance.